# LuckyRev

> LuckyRev is a performance marketing agency and SaaS company helping DTC brands scale profitably through paid media, creative strategy, and proprietary analytics tools.

## About
LuckyRev is a data-driven performance marketing agency co-founded by Lea Hong Kim (Senior Director of Paid Social, MuteSix) and David Kim (data science and finance). We specialize in Meta, Google, YouTube, TikTok, Pinterest, and CTV advertising for direct-to-consumer brands.

## Agency ICP and Positioning
LuckyRev works with 7 and 8-figure DTC brands primarily on Shopify, looking to grow profitably with their media mix. We bring a full-stack approach that spans channel execution, proprietary analytics, and media mix modeling, covering everything from paid media management and creative strategy to measurement infrastructure.

## What Makes LuckyRev Different
Most agencies report from platform dashboards. LuckyRev was founded on the belief that platform data is structurally biased; every channel overclaims credit. LuckyTools and LuckyMMM exist to give brands a single source of truth that no platform can manipulate.

## Proprietary Tools
LuckyMMM is LuckyRev's proprietary Media Mix Modeling product. It uses statistical modeling to determine the true incremental contribution of each paid channel, independent of last-click or platform-reported attribution.

LuckyTools is a reporting and analytics platform that unifies Shopify, Meta, Google Ads, TikTok, Klaviyo, and GA4 data into a single dashboard updated daily by 5am PST. Available as a standalone subscription starting at $499/month for brands that want best-in-class reporting without a full agency engagement.

## Services
- [Meta and Instagram Ads](https://www.luckyrev.com/meta-instagram-ads): Paid social strategy, creative, and optimization for Meta platforms.
- [Google and YouTube Ads](https://www.luckyrev.com/google-youtube-ads): Search, Shopping, PMAX, and YouTube campaign management.
- [CTV Advertising](https://www.luckyrev.com/ctv-advertising): Connected TV advertising via MNTN partnership.
- [Performance Creative Strategy](https://www.luckyrev.com/performance-creative-strategy): Creative strategy, UGC briefs, and ad creative development.
- [LuckyTools](https://www.luckyrev.com/luckytools): Holistic performance tracking dashboard for DTC brands. Connectors for Meta, Google, TikTok, Shopify, and more.

## LuckyTools Pricing
- Core: $499/month
- Growth: $799/month
- Elite: $1,499/month
- Custom: contact for pricing

## Key Resources
- [The Brief Blog](https://www.luckyrev.com/blog): Weekly DTC performance marketing insights on Meta, Google, attribution, MMM, and channel strategy.
- [Case Studies](https://www.luckyrev.com/case-studies): Performance results across apparel, beauty, wellness, and consumer brands.
- [About](https://www.luckyrev.com/about): Team, story, and founding philosophy.

## Blog Posts
- [What DTC Brands Are Actually Doing to Keep Growing in 2026](https://www.luckyrev.com/blog-dtc-growth-2026): Social commerce, TikTok Shop, UGC/affiliate convergence, CTV, and AI search — where DTC growth is happening now.
- [BFCM reflections from 2025 & what we expect in 2026](https://www.luckyrev.com/blog-bfcm-patterns-2025): Offer timing, ad types, YoY trends, and what actually performed during BFCM 2025 from real account data.
- [The BFCM Creative Cheat Sheet](https://www.luckyrev.com/blog-bfcm-creative-cheat-sheet): Every creative asset needed for BFCM — by type, by team, and by timeline.
- [Why Last-Click Attribution Is Quietly Killing Your Best Channels](https://www.luckyrev.com/blog-last-click-attribution): How last-click attribution misallocates credit and what DTC brands should use instead.
- [The Reporting Problem Most DTC Brands Don't Know They Have](https://www.luckyrev.com/blog-reporting-problem): Why platform-reported metrics disagree with each other and how to build a single source of truth.
- [PMAX: Our Honest Take After Running It for Dozens of DTC Brands](https://www.luckyrev.com/blog-pmax-honest-take): When Performance Max works, when it cannibalizes, and how to structure it correctly.
- [What to Do When Meta Hits a Ceiling](https://www.luckyrev.com/blog-meta-ceiling): Diagnosing Meta ad fatigue and scaling beyond Facebook/Instagram.
- [Media Mix Modeling for DTC Brands](https://www.luckyrev.com/blog-media-mix-modeling): What MMM is, how it works, and why it matters for brands spending across multiple channels.
- [CTV Advertising for DTC Brands](https://www.luckyrev.com/blog-ctv-for-dtc): When connected TV makes sense for direct-to-consumer brands and how to measure it.
- [Channel Diversification and CAC](https://www.luckyrev.com/blog-channel-diversification-cac): How to diversify paid channels without blowing up your customer acquisition cost.
- [How to Write a UGC Brief That Actually Works](https://www.luckyrev.com/blog-ugc-brief): Framework for briefing UGC creators to produce high-performing ad content.
- [The First 30 Days With a New Agency](https://www.luckyrev.com/blog-first-30-days): What brands should expect in the first month of a new agency engagement.

## Case Studies
- [Volcom Meta Ads](https://www.luckyrev.com/volcom-meta-ads-case-study): Scaling Volcom's Meta campaigns profitably.
- [Billabong Meta Ads](https://www.luckyrev.com/billabong-meta-ads-case-study): Paid social strategy for Billabong.
- [RVCA Meta Ads](https://www.luckyrev.com/rvca-meta-ads-case-study): Meta performance for RVCA.
- [Spyder Meta Ads](https://www.luckyrev.com/spyder-meta-ads-case-study): Meta campaign optimization for Spyder.
- [Shore Magic Meta Ads](https://www.luckyrev.com/shore-magic-meta-ads-case-study): Scaling Shore Magic on Meta.
- [Sebastian Cruz Meta Ads](https://www.luckyrev.com/sebastian-cruz-meta-ads-case-study): Meta growth for Sebastian Cruz Couture.
- [JJ Winks Meta Ads](https://www.luckyrev.com/jjwinks-meta-ads-case-study): Meta campaign results for JJ Winks.
- [Bobbie Infant Formula](https://www.luckyrev.com/bobbie-infant-formula-case-study): Performance marketing for Bobbie.
- [Hey Dewy](https://www.luckyrev.com/hey-dewy-case-study): Scaling Hey Dewy through paid media.
- [AMO Denim](https://www.luckyrev.com/amo-denim-case-study): Paid media growth for AMO Denim.
- [Biaggi Luggage](https://www.luckyrev.com/biaggi-luggage-case-study): Performance results for Biaggi.
- [CordaRoy's YouTube Ads](https://www.luckyrev.com/cordaroys-youtube-ads-case-study): YouTube advertising strategy and results for CordaRoy's.
- [Birdwell Revenue Forecasting](https://www.luckyrev.com/birdwell-revenue-forecasting-case-study): Revenue forecasting with LuckyMMM for Birdwell.
- [Brand Search MMM](https://www.luckyrev.com/brand-search-media-mix-modeling-case-study): Media mix modeling applied to brand search cannibalization.
- [YouTube MMM](https://www.luckyrev.com/youtube-media-mix-modeling-case-study): Measuring YouTube's true incremental impact through MMM.
- [Maternity & Women's Apparel](https://www.luckyrev.com/maternity-womens-apparel-case-study): Scaling a maternity brand through paid media.

## Contact
Website: https://www.luckyrev.com
Email: available via contact form at https://www.luckyrev.com/#contact