LuckyRev emerged from the combined expertise of Lea Hong and David Kim. Graduates of UCLA, they each carved out impressive careers before joining forces: Lea in performance marketing and creative strategy, and David in data science and software engineering.
Prior to founding LuckyRev, Lea was the Sr. Director of Paid Social at MuteSix, an award-winning performance marketing agency, where she grew the largest team of campaign managers and contributed to the profitable growth of 120+ brands.
David recognized early the implications of iOS14 and GDPR for marketing, cofounding an MMM adtech startup that was acquired in 2019. He then led Data Science at Rockerbox, a leading marketing attribution company, where he built and launched MMM (Media Mix Modeling).
LuckyRev was conceived from a performance marketer's need for better measurement, and a data scientist's vision to make advanced analytics accessible to all DTCÂ brands.
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Marketing 🤝 Data Science
LuckyRev is a growth consulting agency – integrating performance marketing, creative strategy, and data science in one service. Our strategists deploy a rigorous cycle of hypotheses, tests, and analysis to drive true business growth and eliminate wasted spend.