🤝 Performance Marketing meets Data Science

We fixed what agencies &
AdTech companies got wrong.

LuckyRev was born from a performance marketer's frustration and a data scientist's vision to make senior-led media buying and advanced analytics accessible to the DTC brands that need it most.

120+
Brands Served
$200M+
Managed Spend
25+
Years Ecomm Experience
Senior-only
No Junior Account Managers
How we got here

Built by people who lived the problem.

LuckyRev was founded by a performance marketer and a data scientist who were tired of the same story: agencies that prioritized billing over performance, analytics platforms that sold data but left clients alone to interpret it, and junior account managers running budgets they didn't understand.

So we built the opposite. A senior-only agency that uses its own analytics tools to guide every media buying decision, in real time. Our clients don't get dashboards and a shrug. They get strategy backed by data science.

The tools we built internally became LuckyTools, now available to DTC brands on their own, or included free with agency services. That dual identity is our unfair advantage.

The Frustration
In-platform ROAS doesn't match Shopify
iOS 14 broke attribution. Agencies had no answer.
+
The Gap
Analytics SaaS sold data, not strategy
$10K/mo for an MMM. Then what?
=
The Solution
Build the tools. Use them internally. Share them.
Agency + technology, one price.
The old way vs. the LuckyRev way

What we actually fixed.

Three problems every 7-8 figure DTC brand knows by heart, and exactly how we solved them.

❌ Before
"We don't trust our numbers. In-platform ROAS doesn't match reality."
✅ LuckyRev
LuckyTools delivers daily holistic reporting, one source of truth across every channel, including Media Mix Modeling for true attribution.
❌ Before
"Our agency doesn't feel strategic. We're just another account on someone's roster."
✅ LuckyRev
Every client gets a dedicated senior growth strategist. No junior account managers, ever. Biweekly performance reviews. Weekly Slack updates.
❌ Before
"Creative has gone stale, CPMs are rising, and we don't have capacity to fix it."
✅ LuckyRev
Creative strategy is a core service, not an afterthought. We use data to know what's working, then build diverse, algorithm-native creative at volume.
The team

Senior strategists.
No exceptions.

Every client at LuckyRev works directly with experienced practitioners, not a sales team that hands you off. That is how we were built.

Lea Kim, Co-Founder and CEO of LuckyRev
Lea
Co-Founder & CEO

A UCLA graduate, Lea spent her career in performance marketing before co-founding LuckyRev. She was Sr. Director of Paid Social at MuteSix, an award-winning performance agency, where she grew the largest team of campaign managers and contributed to the profitable growth of over a hundred brands. At LuckyRev, she leads growth strategy, business development, and creative direction.

David Kim, Co-Founder and CTO/COO of LuckyRev
David
Co-Founder & CTO/COO

A UCLA graduate with a background in mathematics and economics, David recognized early the implications of iOS14 and GDPR for marketing, co-founding an MMM adtech startup that was acquired in 2019. He then led Data Science at Rockerbox, a leading marketing attribution company, where he built and launched their Media Mix Modeling product. At LuckyRev, he leads technology, operations, and the development of LuckyTools and LuckyMMM.

The people behind the work

A small team that does the work.

We stay small on purpose. Every client works with people who care about their business.

LuckyRev team gathering
LuckyRev team event
LuckyRev team together
Our unfair advantage

The agency and the technology.

LuckyRev operates at the intersection of two things that are usually separate, and that separation is exactly what we exploit.

🏢
Agency

LuckyRev Services

Hands-on-keyboard media buying and creative strategy by senior practitioners across every major paid channel.

  • Meta & Instagram Ads
  • Google & YouTube Ads
  • Connected TV Ads Management
  • Creative Strategy
🤝

Works together

🛠
Technology

LuckyTools

Proprietary analytics platform built for DTC: holistic reporting, forecasting, and Media Mix Modeling in one place.

  • Daily holistic reporting
  • LuckyProphet (forecasting)
  • LuckyMMM (Media Mix Modeling)
  • Available standalone at $499/mo

Ready to work with an agency that actually gets it?

Get a free, no-fluff audit of your current paid media performance. We'll tell you exactly what's working, what isn't, and what we'd do differently.

Get your free audit → Explore LuckyTools →
Common Questions

Questions we always get

We work with 7 and 8-figure DTC brands, primarily on Shopify, but not limited to. Our clients are typically spending $25K+ per month on paid media and want a partner who can manage their full-funnel strategy with real accountability. We are not the right fit for brands just getting started or those looking for the cheapest option.

Most agencies optimize what's in front of them. We built our own infrastructure to see the full picture. LuckyTools unifies your data across every channel into one dashboard. LuckyMMM runs media mix modeling to show you what's actually driving revenue, not just what each platform claims. That means we make decisions based on truth, not vanity metrics.

Meta and Instagram Ads, Google Ads (Search, Shopping, PMAX, Display), YouTube Ads, Connected TV via MNTN, TikTok Ads, and Pinterest Ads. We also provide performance creative strategy including edits to static, video, and UGC to create fresh ad deliverables. UGC sourcing is available for a separate fee. Most of our clients run multiple channels with us under one unified strategy.

LuckyTools is our proprietary reporting platform that unifies Shopify, Meta, Google, TikTok, Klaviyo, and GA4 into one dashboard, updated daily by 5am PST. It is available as a standalone subscription, separate from our agency services. If you are tired of manually pulling data from five different platforms, LuckyTools was built for you.

We treat creative as a performance lever. Our growth strategy team is trained on creative strategy to concept and brief, develop angles, and edit static and motion assets with our creative team. We review creative performance weekly and iterate. If you have an in-house creative team, we work alongside them. If you do not, we build the system for you.