Shore Magic is a wellness brand focused on science-backed premium marine collagen. Subscription-based with strong LTV, they needed help driving new customer growth at a healthy CAC.
Shore Magic is a premium marine collagen brand built for consumers who take their wellness seriously. Every product is science-backed, and the results speak for themselves in customer reviews and a fiercely loyal subscription base. With strong LTV and a product that genuinely works, Shore Magic had everything needed to become a category leader.
LuckyRev was brought in to match the ambition of the brand with a media strategy that could actually scale it.
As a subscription brand, CAC efficiency was critical. Growth had plateaued with minimal paid social presence and no measurement system beyond what Meta reported directly.
Subscription LTV was strong, but new customer acquisition had plateaued with no active strategy to bring cold audiences into the funnel.
When they did test Meta ads, they didn't see results. There was no established creative approach for acquiring cold audiences at scale.
Without holistic measurement, it was impossible to know the true CAC or optimize for LTV.
LuckyRev strategically sourced authentic UGC and seeded products during peak seasons. Post-purchase surveys revealed what results resonated most with customers, fueling better creative and lowering CPAs.
Seeded products with creators during seasonal windows to generate authentic content that converted.
Creative StrategyUncovered which results resonated most with customers, then rebuilt messaging around those insights.
AnalyticsDaily holistic tracking across all channels for true visibility into CAC and MER.
AnalyticsMonthly revenue forecasts to ensure demand was met and media spend was optimized.
AnalyticsA look at the creative that drove results for Shore Magic Marine Collagen.
Here's what LuckyRev delivered for Shore Magic Marine Collagen, in numbers that matter.
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Scaled profitably across Meta, Google, and Pinterest with a new customer focus and corrected Google branded overspend.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
In-platform ROAS was misleading. LuckyMMM isolated true incremental contribution and right-sized the budget.
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