Exceeding Q4
Revenue Goals by 24%
Billabong is an iconic Australian surf and lifestyle apparel brand founded in 1973, offering a diverse range of products that embody the spirit of adventure and outdoor sports.
The Challenge
LuckyRev was challenged with maximizing efficiency with set monthly budgets while striving to meet revenue targets.
LuckyRev’s Approach
LuckyRev began by creating daily budget and revenue projections that factored in seasonality, sales periods, and last year’s performance trends. We then optimized budgets in real time, monitoring revenue closely to ensure we remained on track.
Leveraging Billabong’s strong organic Instagram presence, we turned high-engagement posts into scalable ads. Meanwhile, we identified collections with the most potential and scaled them individually, using patterns from top-performing ads to refresh creative and maintain success.
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