How Volcom Crushed Q4 Goals by 36%

LuckyRev was challenged with monthly revenue goals to hit as well as strict budgets to spend within, making every dollar count.
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Drawing on historical data, we generated daily revenue and spend projections, tracking performance against benchmarks to consistently achieve monthly budget and revenue goals.

Recognizing Q4 as a peak period, we optimized sales creatives across all key Meta formats: static, collection, and DPA to scale the variations driving most efficiency. Additionally, we conducted A/B tests comparing branded versus standard catalog ads, quantifying the incremental revenue impact of branded creatives.