Effective AB Testing with Sebastian Cruz Couture 

Established in 2013, Sebastian Cruz Couture emerged with a clear vision: to redefine elegance in the fashion landscape.

The Challenge

With high AOV luxury products sold exclusively online, Sebastian Cruz Couture sought efficiency in customer acquisition costs through Meta and Google ads.

LuckyRev’s Approach

LuckyRev implemented a strict A/B test comparing the Website placement vs. Website + Shops placement for Sebastian Cruz Couture. Maintaining identical budgets and ad content, the sole distinction lay in the method of ad delivery. Even for the high AOV brand, the Website + Shops placement drove significant success across initial KPIs such as CPM, CTR, and cpATC. Moreover, it excelled in conversion KPIs, including purchase volume, CPA, and ROAS.

The Results

Web + Shops Campaign Drove

71% More Purchases

Web + Shops Campaign Drove

198% More ATC

Web + Shops Campaign Drove

42% Lower CPA

The Web and Shops feature within Meta has been around for many years. LuckyRev strategists previously tested this feature back in 2020 with free ad spend from Meta, yielding minimal results; consumers were not accustomed to shopping through social media apps at the time. Fast forward to 2023, a remarkable shift occurred during a reevaluation of this feature’s efficacy.

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