Beating Q4 Goals by 28%

RVCA had the challenge of lower frequency of new collection launches, highlighting the importance of creative refreshes and diversity with existing content.
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LuckyRev challenged RVCA’s reliance on the traditional carousel format by testing every available ad type (static, GIF, video, and collection) to broaden reach and capture high-intent buyers.

Drawing on historical data, we set daily spending and revenue targets to meet monthly goals within budget.

We also identified top-performing patterns and worked with designers to develop evergreen ads with the highest potential for sustained success.