Achieving 119% Revenue Increase In Meta Platform

Established in 1978, Spyder has been a well-known ski brand with performance and comfort at the forefront of their apparel. Built for speed and adventure, they can be found in retail locations across the country.

The Challenge

As a legacy ski apparel brand with a loyal following, Spyder came to LuckyRev to maximize Meta’s potential to capture a new, wider audience through creatives, attribution, and reporting.

LuckyRev’s Approach

To enhance advertising effectiveness for the legacy brand, LuckyRev changed the attribution window to 7/0 to prevent overattribution, designed creative around best-selling and seasonally relevant products, and leaned on evergreen assets to maintain learning continuity. We utilized customer reviews to highlight product features, analyzed review language for copy inspiration, and personalized creative content with tailored visuals and messaging. Through A/B testing lifestyle photography of athletes in action versus static modeling and incorporating diverse imagery, Spyder was able to see YoY scale and success within the Meta platform.

The Results

51% Increase in Spend Led to

119% More Revenue YoY

Improved Ad Creative

42% Higher CTR

Decreased the Cost to Acquire New Customers

35% Improved CPA

"As a seasonal winter ski business, we needed a partner who could understand our unique needs and challenges. LuckyRev has truly transformed our online presence with their unparalleled expertise in content creation, copywriting, and strategic planning. We are excited to continue working with them in the future."

SPYDER ACTIVE SPORTS - MICHAEL SULEIMAN, DIRECTOR OF DIGITAL MARKETING

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