How Birdwell Forecasted Net Sales with 99% Accuracy

Birdwell used LuckyRev’s tools and paid media team to help forecast and achieve Q4 goal sales for their seasonal business.

LuckyRev’s paid media team utilized first-party data and tracked it against paid media spend in order to scale more confidently. By tracking new customer revenue on a daily basis while scaling during the Black Friday Cyber Monday period, LuckyRev and Birdwell achieved record new customer numbers in November, for the summer seasonal brand. Using LuckyRev’s forecasting tools, the paid media team confidently and accurately scaled day by day while maintaining MER goals to maximize new customers.