How JJwinks Achieved a 122% Increase in New Customers
JJwinks was co-created by two women looking for modest but flattering loungewear that allows you to go bra-free without showing the “headlights.”
The Challenge
JJwinks has a fiercely loyal customer base but struggled with driving sustainable new customer acquisition against stiff competition in the loungewear space.
LuckyRev’s Approach
As growth partners, LuckyRev helped determine MER goals given the strong LTV driven by loyal customers, which then opened up immediate opportunities to scale.
With a more focused approach on holistic new-customer growth rather than in-platform ROAS, we set stricter exclusions across the account to ensure the bulk of the budget was allocated towards new customers.
Lastly, we found low hanging fruit creative opportunities by identifying and scaling UGC creators that do perform and quickly weeding out creators that don’t.
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